Sunday, 20 May 2012
the-Report

Media Partner

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The Report Company has an exclusive media partnership with Guardian News and Media to distribute its special features on markets and countries around the world with The Guardian newspaper.

The Guardian was founded in 1821 and is part of the Guardian Media Group of newspapers, radio stations and print media. Under the tutelage of the Scott Trust Foundation since 1936, The Guardian is renowned worldwide for its editorial independence, journalistic integrity and design innovation. Being one of the UK’s most respected and influential daily newspapers, it offers a unique voice and is “consistently innovative, actively encouraging debate and exerting influence… it is confident, intelligent and investigative.” (source: guardian.co.uk)

The Guardian’s award-winning supplements are an integral part of British newspaper culture and are recognised for positively impacting the reader’s experience. The Report Company’s special reports are printed in half-berliner, magazine-sized format – the same format as the G2, The Guardian’s most popular supplement.

Our features also enjoy online exposure on The Guardian´s website (www.guardian.co.uk) which has the second largest online readership of any English-language newspaper in the world after The New York Times. The website has a unique relationship with its users, who trust its brand and values, which results in a high number of repeat visits and time spent on the site.

The Report Company’s special reports are therefore powerful communication tools that target a highly influential readership in the United Kingdom, one of the world’s most significant global investors.





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Facts & Figures

  • 1,2 million readers with a daily distribution of 323,000 copies
  • 82% of readers are educated to a degree level and above and likely to earn over £40,000 a year.
  • Travel 25% more than the average reader of a different quality daily newspaper, taking an average of 2.6 million holidays per year.
  • 62% of readers are middle to upper class working in managerial, professional and administrative positions.
  • 57% have investments in stocks, shares, unit trusts or ISA’s, totalling an average value of £40,000

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Facts & Figures

  • 284,636,373 Global Monthly Impressions
  • 33,371,947 Global Monthly Unique Browsers
  • Website named digital consumer publisher of the year at Association of Online Publishers awards 2010.
  • Users are affluent professionals, with average household income of £47K that is 11% higher than the average UK internet user.
  • The guardian.co.uk reaches more than 1 in 5 business people each week and 1 in 4 high profile decision makers.
  • Users of guardian.co.uk take a total of 12.4 million holidays per year
  • 56% of guardian.co.uk users do not visit any other quality newspaper site.